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Getting Your House Ready to Sell
Introduction: Emotion vs. Reason - De-Personalizing the House - Removing Clutter, Though You May Not Think of it as Clutter - Fixing Up the House Interior - Fixing up Outside the House
Want to Start Off With a High Sales Price? Beware!
Meeting with Realtors - Which Realtor Do You Choose? - What Happens Behind the Scenes - Dropping Your Price...Too Late?
Types of Listing Contracts
Open Listings - One-Time Show - Exclusive Agency Listings - Exclusive Right to Sell
Details of a Listing Contract
Price and Terms of Sale - Lock box - Yes or No? - Real Estate Commission - Multiple Listing Service - Agency Duties of a Listing Agent - Resolution of Disputes
Listing Commissions and Related Issues
Is the Commission Negotiable? - How and When the Commission is Earned - "Hot" Market Under-Pricing Strategy - Commission Issues
The Listing Agent & Marketing Your Home
The "Real" Role of a Listing Agent - Preliminary Marketing - the "For Sale" Sign - Preliminary Marketing - Flyers and the Brochure Box
The Listing Agent - Marketing Your House to Other Agents
The Multiple Listing Service - Office Preview - Broker Previews and Culinary Delights - Office Flyers - Marketing Sessions
The Listing Agent - Marketing Your House to Home Buyers
The Purpose of Advertising in General - Real Estate Company Advertising - Individual Agent Advertising - Neighborhood Announcements - Open Houses
Showing Your House to Home Buyers
Convenience and Availability - Why You Should Not Be Home - Lighting, Fragrances, Pet Control and More - Keeping the House Tidy and Neat